It may seem like online casinos and football are worlds apart, but there’s a surprising link between the two. Data-driven strategies and prediction models are at play in both, and there are also similar ways that these fields encourage engagement.

Understanding the fundamental analytics that underpin the booming casino sector could help football analysts with their strategies, providing new insights into prediction models.

Online Casino Industry Has Thrived from Data Analytics

In the booming online casino market, data analytics have been hugely important in improving the player experience. Thanks to the massive collection of player habits and information, the leading sites are able to curate their homepages so that they are individualised for different users.

For instance, those gambling at Paddy Power’s online casino are presented with the top games they are most likely to want to play at the top of the screen, while current promotions are displayed prominently before the games list because this is where players are most likely to interact with them.

The data from the sites is also of great assistance to developers, as it gives them an indication of what themes are most popular. Developers can get analytics about the most played games, how long players stay on them, and what mechanics are favoured. They can then use this information to design new titles that they think will appeal to the most people.

Prediction Models in Play

One of the most recent developments in football analytics is prediction modelling that can provide data on the most likely outcome of a game. In addition to providing a percentage on the potential score line and outcome of a match, sites like fplAnalytics have analytics systems that can provide a probability percentage on the chances of a particular player scoring within the 90 minutes. All this data is incredibly useful for people who want to place bets on football matches or play fantasy football games.

Prediction models are also vastly important in the online casino industry. In gambling offerings, they are used to forecast outcomes in games. These models calculate odds based on previous game results and betting patterns, using algorithms to offer the best possible bets to gamblers.

Engagement Through Gamification

The online casino industry uses data to improve the gaming experience, but also in the development of offers and promotions. The overall aim of sites in the sector is to make the gambling experience more exciting and rewarding.

Some businesses related to football have been inspired by this, with the most notable being the rise of fantasy football. More people play the official Fantasy Premier League game every year, with numbers now exceeding 11 million. The offering gives football enthusiasts the perfect place to put their data knowledge to good use and beat other players around the world.

It’s clear that there’s a strong link between the use of data at online casinos and in football analytics. Perhaps developing a better understanding of the mechanisms behind one of the web’s most flourishing sectors will help football fans with their data-driven strategies.